NLL Inks On-Field Apparel Deal With Castore
The National Lacrosse League, North America’s top league for box lacrosse, has signed a new agreement with Castore, a Manchester, England-based sportswear company, to make it the league’s performance...
View ArticleDana White Says $20 Million UFC Sphere Show Will Transform Sports
The UFC will host the first live sporting event inside Las Vegas’ $2.3 billion Sphere this Saturday. UFC president Dana White began dreaming about the concept last fall after attending a U2 concert at...
View ArticlePickleball Slam 3 Heading to Agassi’s Las Vegas Home Turf
Pickleball Slam, now in its third season, will come to Las Vegas next February, featuring hometown favorite Andre Agassi. Agassi, the Las Vegas native, and Steffi Graf will face Andy Roddick and...
View ArticleBlitzer, Morey Join Investors in Major League Table Tennis
Major League Table Tennis has secured $5.5 million strategic investment from more than 20 business leaders, including Philadelphia 76ers co-owner David Blitzer and the team’s president of basketball...
View ArticleSaudi-Backed PFL Flexes With Card Led by Ex-UFC Star Ngannou
UPDATE: Fighting in MMA for the first time since January 2022, Francis Ngannou, the former UFC heavyweight champion, easily handled 2023 PFL heavyweight champion Renan Ferreira on Saturday, earning a...
View ArticleTeam USA Rugby to Compete in Premier Rugby Sevens All-Star Event
The post-Olympics boom is spreading to rugby, as USA Rugby and Premier Rugby Sevens announced that the men’s and women’s national teams will compete in PR7’s All-Star Tournament on Nov. 17 in Portland,...
View ArticleNewly Acquired Varsity Brands Sued Over Pre-Acquisition Cyber Hack
Varsity Brands, the cheerleading and athletic apparel juggernaut, is being sued for its alleged failure in preventing and subsequent handling of a cyber hack that took place in late May, just as the...
View ArticleTom Brady’s Team Wins Inaugural All-Electric Powerboat Title
Tom Brady wins again. The seven-time Super Bowl champion and current lead NFL analyst for Fox is adding more hardware to his trophy case after his Team Brady won the inaugural E1 World Championship. E1...
View ArticleNYC Marathon: How Much Top Marathoners Make
On Sunday, more than a million spectators are expected to line the route of the 2024 New York City Marathon to cheer on the tens of thousands of runners. Many more will watch on TV. It is, by any...
View ArticleOhanian: A Women’s Sports Team Will Be Worth $1B by 2030
Alexis Ohanian is all in on the trajectory of women’s sports. The Seven Seven Six general partner predicted that at least one pro women’s sports team will cross the $1 billion threshold in value by...
View Article